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Our philosophy

Yatte Minahare

At Suntory, we dare. Dare to imagine, dare to question, dare to take risks and create value from the unknown. Great experiences emerge from the courage to dive into the realm of what is possible. We pursue the thrill of invention and relish in the now, because we know the future belongs to those who are fresh, free and unhindered.

The prospect of the unknown does not hinder our ability to imagine new possibilities and make them real. That is why at Suntory, we say, Yatte Minahare! This is our challenge to each other in our shared ambition of creating new experiences and embarking on bold ventures. You value pioneers and entrepreneurs, and so do we.