What We Believe

We have a legacy and promise of doing, crafting and sharing good. This is our way, and always has been. Suntory's dedication to elevating and enriching the everyday through quality and craftsmanship makes us stand out and stand apart. Our commitment to deliver great products while coexisting in harmony with nature and everyone we touch continues to fulfill our promise "to create harmony with people and nature" - as envisioned by our founder, Shinjiro Torii. And true to his pioneering spirit, we uphold a culture of Yatte Minahare, where we can be fearless in the pursuit of the unexpected and extraordinary.

Together, these beliefs have made us who we are and who we hope we will continue to be for many years to come.

To read more about our philosophy and values, visit our global webpage here