News Studio

September 11, 2018

Transparent Beverages: A Clear Example of Suntory's Commitment to Innovation

At Suntory, we are passionate about developing innovative products to satisfy our customers and deliver the unexpected. And our transparent beverages are just one of the many ways that we deliver the unexpected. These drinks were developed to meet the ever-evolving tastes of the global marketplace and are leading the latest trend - clear beverages!

With these drinks, consumers can drink clear, flavorful and refreshing beverages, no matter the time or the place. Just last month, we released All-Free All-Time: a zero alcohol, zero calorie *1, zero carbohydrate*2 and zero purine*3 non-alcoholic, beer-type beverage. With a transparent color and clear plastic packaging, the beer allows for customers to enjoy the taste of a cold beer at any hour of the day, not just "happy hour!"

Our other transparent beverages, Tennensui PREMIUM MORNING TEA Lemon and Tennensui PREMIUM MORNING TEA Peach, Yogurina & Minami-Alps Tennensui, Okudaisen Blueberry Yogurina & Tennensui and Minami-Alps Tennensui & Asa-zumi Orange offer refreshment in variety of different flavors - suitable for morning teatime or as an evening treat.

Read more about All-Free All-Time and the clear beverage trend in an article by The Wall Street Journal.*4

*1 Based on the Nutrition Labeling Standards, less than 5 kcal of calories per 100 mL is considered zero calories.
*2 Based on the Nutrition Labeling Standards, less than 0.5 g of carbohydrates per 100 mL is considered zero carbohydrates.
*3 Less than 0.5 mg of purines per 100 mL is considered zero purine.
*4 Need to be a subscriber of The Wall Street Journal to view.

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