News Studio

September 28, 2017

"Mizuiku"- Education Program for Nature and Water

Without water, our business would not be possible. At Suntory, we believe it is our responsibility to nurture healthy ecosystems in the forests that produce the quality groundwater that we use in our products. As part of our commitment to ensuring a healthy and abundant natural environment for future generations, we created the Suntory Mizuiku -Education Program for Nature and Water.

Do you know where your water comes from? In Japanese, "Mizu" means water and "iku" means education. In 2004, we launched the Mizuiku program so that younger generations would have the opportunity to learn where their water comes from and understand the significance of water and the forests that nurture this natural resource.

The Mizuiku program is designed to provide students with interactive, hands-on experiences that help them appreciate and realize the importance of nature and our natural water sources. As of 2016, nearly 21,000 students and parents have visited Suntory's Natural Water Sanctuaries in the forests surrounding our Suntory Tennensui facilities through the program. We've also reached more than 100,000 students in metropolitan areas through classroom activities that effectively demonstrate the importance of nature and the natural water cycle.

As Suntory expands across the globe, our Mizuiku program does as well. In 2015, in collaboration with Suntory PepsiCo Vietnam Beverage, we tailored the program for Vietnam and launched "Mizuiku - I love clean water" in Hanoi, Vietnam. Over the past two years, we have expanded to schools in Ho Chi Minh, Bac Ninh and Ben Tre, and more than a total of 14,000* children in Vietnam have participated in the program, learning about the importance of clean and hygienic water through hands-on activities and outdoor activities, including factory trips.

Our commitment to protect our natural water resources does not end with educational programs. We are also building and renovating water systems in these schools in Vietnam to ensure that these students have sustained access to clean water and hygienic water facilities.

As part of our ongoing mission to coexist with nature, we look forward to expanding our Mizuiku program so that future generations can learn how to continue protecting this precious resource, wherever it may be.

*Number of participants of Mizuiku program in Vietnam: Teaching about water at schools - 5,000 participants; Outdoor programs - 7,700 participants; SPVB's factory tours - 1,300 participants

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