News Studio

May 30, 2018

From Japan to Kentucky - A Global Commitment to Water Preservation

Ever wonder what gives our Jim Beam Bourbon its distinct and wonderful taste that has been beloved for centuries? In part, it's the local Clermont area-water, which is filtered naturally through limestone.

Beam Suntory recently teamed up with Bernheim Arboretum & Research Forest, a 15,625-acre privately held forest just south of Louisville, Kentucky, to preserve and protect this vital natural resource. Together, we're working to develop a Natural Water Sanctuary on Bernheim grounds - right next to the Jim Beam distillery. Beginning as a one-year agreement, the Jim Beam Natural Water Sanctuary Alliance will protect water quality, reintroduce native plants and trees, and restore wildlife habitats - including forest expanses, wetlands, and other bodies of water that support local wildlife, the surrounding communities, and the production of Jim Beam Bourbon. We are also working toward a long-term agreement to enhance environmental education, improve watershed protection planning, and secure water quality for the future.

While the Jim Beam Natural Water Sanctuary Alliance is the latest example of Beam Suntory's dedication to protecting water and the environment, it is far from the only one. In 2016, Maker's Mark established a 33-acre Natural Water Sanctuary on its distillery grounds to preserve the land that filters the water and protect it for generations to come. In Japan, Suntory Holdings established 20 Natural Water Sanctuaries throughout the country, covering more than 20,000 acres of protected forest.* By 2020, we aim to generate double the amount of water necessary for our operations in Japan through the continued expansion of our Natural Water Sanctuaries.

To underscore our commitment to water preservation and sustainability, Suntory Holdings has signed the CEO Water Mandate, a UN Global Compact initiative that is bringing us one step closer toward a more sustainable global community. The CEO Water Mandate addresses various issues related to water sustainability and water resources, and has been endorsed by about 140 companies around the world.*

By preserving and protecting the water sources where we operate, and by joining global initiatives that promote water stewardship, we remain committed to our philosophy to continually create harmony with people and nature.

* As of May 2018.

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