News Studio

July 1, 2016

Enriching Lives

At Suntory, we believe in doing more than simply creating good products: we strive to inspire and improve the lives we touch through culture and humanities. For more than 100 years, giving back to society has been the Suntory way.

This philosophy began with our founder Shinjiro Torii's many community initiatives to enhance the places where he did business. The stakes were elevated in 1961 when Keizo Saji, Suntory's second President, opened the Suntory Museum of Art that showcases the Japanese way of life and celebrates our shared in Tokyo. The museum serves as one of our many ways to give back to society.

"Contributions to society should be driven by an individual's genuine will," according to Keizo Saji. This genuine will was further displayed in 1983 when Suntory announced the construction of Tokyo's first full-fledged, dedicated concert hall. Suntory recruited expertise from the music world's most renowned talents, including Herbert von Karajan, former Director of the Berlin Philharmonic Orchestra. These consultants provided advice on the Hall's construction. Suntory Hall opened in 1986 and quickly earned respect from the music community as one of the best classical concert halls in the world.

Suntory Museum and Suntory Hall are our "thank you" to the people of Tokyo for being integral to our success as a business in Japan. We are eager to give back to society both in our homeland and with the world abroad. We are honored that culture enthusiasts around the world travel to Tokyo to visit Suntory Museum and Suntory Hall. We aim to share the spirit that sparked these ideas with all of our customers and friends around the world.

To learn more about Suntory Hall, visit For more information about Suntory Museum, visit