Latest from the News Studio
September 16, 2021
A Rich Heritage Grounded in the Yatte Minahare Spirit - Featuring Jane Bowie at Beam Suntory
Through our vision of Growing for Good, Suntory embraces the diverse values and ideas of our employees to bring forth harmony and creativity in the workplace. Beam Suntory embodies this mission to inspire human connections through the principle of Yatte Minahare - the spirit of bold ambition. At Maker's Mark, Jane Bowie shows her Yatte Minahare spirit every day. As Master of Maturation...
June 22, 2021
Celebrating Pride Month 2021 with Beam Suntory's LGBTQIA+ Employee Impact Group, PRISM
Each year, June is recognized and celebrated as Pride Month throughout the US to honor the 1969 Stonewall riots and advocate for equal justice and equal opportunity for LGBTQIA+ Americans. At Suntory, we are committed to creating an organization that enables employees from diverse backgrounds to carry out Yatte Minahare - the spirit of bold ambition - in their work and in...
February 19, 2021
Originating in Guatemala, enjoyed throughout Japan: BOSS Coffee Rainbow Mountain Blend Comes to the U.S.
Since our founding in 1899, Suntory has grown to become a global business focused on bringing richness to people's lives by expanding our diverse portfolio of high-quality beverages. In recent years, our business began aiming for further growth worldwide. In 2019, we brought our BOSS Coffee beverages to consumers and coffee-aficionados in the United States for the first time. This year, Suntory Beverage...
September 15, 2020
Introducing Suntory All-FREE: Japan's Alcohol-Free Sparkling Malt & Hops Beverage Comes to the U.S.
Suntory ALL-FREE, our specialty beer-like beverage with zero calories and 0.00% alcohol, is now available in the United States - for beer lovers looking for healthy drink options, or for those who choose not to drink but want to enjoy the refreshing taste of beer, for any occasion. As many in the United States continue to adjust to changes in how we live...
April 21, 2020
Supporting the Global Fight Against COVID-19
Good corporate citizenship and social responsibility are central to our business, and fundamental to our culture. Based on our mission "To create harmony with people and nature," we set out to protect water and the environment, support the communities where our people live and work, and promote responsible consumption of our products. As a global leader in both the alcoholic and non-alcoholic beverages...
March 23, 2020
World Water Day 2020: Protecting Water Across the Globe
Every March, people from around the world come together to honor and celebrate World Water Day. This year, its official theme is more important now than ever before: "World Water Day 2020, on 22 March, is about water and climate change - and how the two are inextricably linked. Adapting to the water effects of climate change will protect health and save...
March 4, 2020
How the Integration of Two Cultures Led to Global Success
In a recent CNBC interview, Suntory CEO, Takeshi Niinami reflected on the acquisition of Beam Inc. and how the expansion abroad presented Suntory with both an opportunity and a challenge."I found how hard it can be for a Japanese company to go global," said Niinami. "There is a huge difference in culture. The western standard and the Japanese standard are very different."So...
January 30, 2020
Tackling Plastic Issues to Build a More Sustainable Society
2020 marks the start of a significant decade for the sustainability community as the United Nations' "Decade of Action" calls for progressive efforts to address urgent global challenges - ranging from environmental to social issues. To build a more sustainable future, the United Nations' Sustainable Development Goals (SDGs) are to be achieved by 2030. A number of these key priorities focus on water,...
January 10, 2020
Giving Back to Society through Sports: Celebrating 40 Years of Suntory SUNGOLIATH
This past fall, Asia's first-ever Rugby World Cup was held in Japan. Five players who represented Japan on the national team are part of Suntory's very own Suntory SUNGOLIATH rugby club. The Suntory SUNGOLIATH rugby club was established in 1980 and has won numerous Top League and All-Japan Rugby Football Championship titles since then. Pride, respect, and never giving up are key...
December 25, 2019
Our Commitment to Alcohol Safety
As a company devoted to the manufacturing and sales of alcoholic beverages, we understand the significant role alcohol plays in celebrations, events and daily life, but also the negative consequences it can cause if consumed irresponsibly. Suntory takes alcohol safety very seriously and we have implemented programs designed to increase awareness of and promote responsible ways to consume alcohol. For example, Beam...
October 31, 2019
We Are Suntory: Introducing Our 2019 Corporate Communications Book
We are excited to announce that we have recently launched a newly updated version of our Corporate Communications book, "We Are Suntory," which brings to life who we are - by featuring our diverse portfolio, showcasing our heritage of quality and craftsmanship, and expressing our philosophy, "To create harmony with people and nature." Included in the book is Suntory's mission, vision, and...
October 9, 2019
Investing in the Future: Our New "Sustainability Vision"
Rooted in our enduring mission "To create harmony with people and nature," on July 31, 2019, we announced a newly formulated "Sustainability Vision" to further our commitment to global sustainability and reinvigorate our efforts to foster a sustainable society through environmentally and socially conscious business activities. In 2015, the United Nations adopted Sustainable Development Goals (SDGs) that favor collective action by all...
August 28, 2019
Mizuiku Water Program Expands to Vietnam, Indonesia and Thailand
At Suntory, we recognize the essential role that water plays in fostering a healthy environment, including nurturing the forests that produce the high-quality groundwater we use in our products. As part of mission "To create harmony with people and nature," we created the Suntory Mizuiku -Education Program for Nature and Water, an educational program designed to share with children the importance of...
August 28, 2019
Looking Ahead to 2020 and Beyond: Our Natural Water Sanctuaries Project
At Suntory, we strive to coexist in harmony with our surrounding ecosystems, which provide us with the necessary resources to craft the finest products. That's why protecting nature's greatest blessing, water, has always been a priority for us. In 2003, we launched the Natural Water Sanctuary Project, an initiative aimed at maintaining the sustainability of groundwater by nurturing and protecting the forests...
August 23, 2019
The History of the Highball: The Journey from Japan to the United States
What do you get when you combine one part whisky, 3-4 parts soda water, and the perfect twist of citrus? Combine these ingredients and you have the whisky highball: one of the iconic symbols of Japanese drinking culture. In Japan, first rising to popularity in the 1950s, the whisky highball has risen and fallen through multiple periods of admiration. Throughout the '60s...
June 5, 2019
Helping Americans Start Their Day like a BOSS: BOSS Coffee Now Available in the United States
BOSS Coffee, Japan's third largest beverage brand, is now available to consumers across the United States. Suntory Beverage & Food North America is excited to bring our ready-to-drink coffee beverage to a new market--expanding our portfolio with BOSS Coffee as our first Suntory brand soft drink available nationwide in the U.S.While you may know Suntory for our high-end Japanese whiskies, or recognize...
May 22, 2019
Introducing Legent: An East-Meets-West Inspired Bourbon
This spring, Suntory introduced the newest member of our spirits family--an East-Meets-West inspired bourbon, Legent™. The first-of-its-kind, Legent is a unique bourbon that brings together the mastery of two distillers, one from the East and one from the West.At its core, Legent was created to celebrate mastery and collaboration. The premium bourbon brings collaboration to life through the minds and skills of two...
March 22, 2019
Celebrating World Water Day: Living in Harmony with Water
On March 22nd, 2019, people around the world came together to celebrate one of the essential building blocks of life - water. This year's World Water Day theme, "Leaving no one behind," is a statement that recognizes clean water is essential to life, and at Suntory, we are taking this day to recognize the importance of water as an essential part of...
March 7, 2019
A Round Of "APPLAUSE": Suntory Celebrates the Blue Rose's Second Year at the GRAMMY Awards®
On February 10th, the 61st annual GRAMMY Awards® celebrated the achievements of some of the greatest musical artists from the past year. The event also marked the return appearance of Suntory's signature blue rose, "APPLAUSE," on the GRAMMY's® red carpet. For many artists, receiving an award at the GRAMMY's® is a fantastic achievement, signifying the accomplishment of a life-long dream. APPLAUSE similarly...
March 1, 2019
To the Moon and Back: Suntory Walks for a Healthier Planet
This past October, we held our second annual "One Suntory Walk," a health and wellness program that encourages Suntorians around the globe to join in walking for a cause. This friendly competition was designed to encourage physical activity while raising funds to help support three charities that are engaged in environmental activities related to water and nature conservation. As part of our commitment...
December 11, 2018
Introducing the United States to Japanese Premium Craft Gin and Vodka: Meet ROKU and HAKU
For nearly a century, customers around the world have enjoyed the award-winning and distinct flavor of House of Suntory whisky with friends and loved ones. We take pride in the craftsmanship behind every sip of our products, including Japanese whisky and further spirit products. Now, we're excited to announce the U.S. release of two new spirits, Japanese Gin ROKU and Japanese Vodka HAKU,...
November 1, 2018
Suntory Tops the Nikkei BP "Eco-Brand Survey" For the Seventh Time
Suntory strives to be Earth-friendly, from water conservation to minimizing waste, as evidenced by our company mission: "To create harmony with people and nature." In July, our company was recognized for these efforts by Nikkei Business Publications, as part of its annual Eco-Brand Survey 2018*1, a survey that measures how the environmental efforts of companies are perceived by consumers. For the seventh time,...
October 3, 2018
More Than Meets the Eye: The Thought Behind Suntory's Iconic Whisky Bottles
Around the world, consumers recognize the House of Suntory whisky not only for its unique taste and quality, but also for its distinct, detailed, and beautiful bottles. Suntory originally started its whisky business with the aim of creating an authentic Japanese whisky to match the Japanese palate. Driven by this purpose, the tastes and aromas of Suntory whisky were heavily influenced by Japanese...
September 11, 2018
Transparent Beverages: A Clear Example of Suntory's Commitment to Innovation
At Suntory, we are passionate about developing innovative products to satisfy our customers and deliver the unexpected. And our transparent beverages are just one of the many ways that we deliver the unexpected. These drinks were developed to meet the ever-evolving tastes of the global marketplace and are leading the latest trend - clear beverages! With these drinks, consumers can drink clear, flavorful...
July 17, 2018
From Our Vineyard to Your Glass: The Award-Winning Taste of Japanese Wine
Suntory's business started with wine. Our founder, Shinjiro Torii, sold the first Akadama Port Wine (now Akadama Sweet Wine) in 1907, laying one of the foundations for the Suntory of today. Over the past century, our wine business has grown to include vineyards in Japan, as well as in Bordeaux, France, and Rheingau, Germany, allowing us to bring the joy of fine wine...
May 30, 2018
From Japan to Kentucky - A Global Commitment to Water Preservation
Ever wonder what gives our Jim Beam Bourbon its distinct and wonderful taste that has been beloved for centuries? In part, it's the local Clermont area-water, which is filtered naturally through limestone. Beam Suntory recently teamed up with Bernheim Arboretum & Research Forest, a 15,625-acre privately held forest just south of Louisville, Kentucky, to preserve and protect this vital natural resource. Together, we're...
May 8, 2018
ROKU Gin, the Perfect Harmony of Seasonal Japan
ROKU means "six" in Japanese. For Suntory, ROKU also represents our first premium Japanese craft gin developed for audiences around the world. ROKU is crafted from a balance of six unique Japanese botanicals and eight traditional gin botanicals. The six Japanese botanicals - Sakura flower, Sakura leaf, Yuzu peel, Sencha tea, Gyokuro tea, and Sansho pepper - are harvested over Japan's four seasons...
April 19, 2018
Yogurina & Suntory Tennensui: The Quality is Clear
A transparent water with the rich taste of yogurt. That's Yogurina & Suntory Tennensui! Suntory Tennensui is our line of best-selling water beverages. Made with water from renowned water resources in Japan, including the Minami-Alps, all Tennensui products are clear in color and beloved for their refreshing, delicious taste. At Suntory, we are committed to developing bold and innovative products to delight our...
April 9, 2018
APPLAUSE at the 2018 GRAMMY's®
Earlier this year, the 60th annual GRAMMY's® Awards celebrated some of the biggest artists and their achievements over the past year. Held at Madison Square Garden in New York City, the ceremony also marked Suntory's first appearance on the GRAMMY's® red carpet! In 2004, Suntory created something that had long been deemed impossible - a blue rose. Unlike other flowers, roses lack delphinidin,...
March 23, 2018
Naturally Filtered - Maker's Mark Natural Water Sanctuary
Water. It is one of nature's greatest blessings and empowers us to be the company that we are. Without it, our business would not be possible. Because of this, we strive to protect water sources wherever we operate, focusing on nurturing healthy forest ecosystems in the forests that promote higher quality groundwater. As part of our commitment to coexistence, we have established 20...
February 27, 2018
-196˚ C Strong Zero Double Lemon - Capturing the Flavor of an Entire Fruit
When life gives us lemons, we make -196˚ C Strong Zero Double Lemon! Our popular -196˚ C Strong Zero products deliver the taste of fresh fruit with zero sugar* and fizzy refreshment. Known for having the punchy taste of whole fruit packed into every sip, -196˚ C Strong Zero products are ready-to-drink canned Chu-Hi** and are available in a variety of seasonal flavors....
February 1, 2018
Suntory Ranked Among World's Most Admired Companies
We are proud to announce that Suntory Holdings has been recognized as one of this year's "World's Most Admired Companies" in the beverage industry by Fortune magazine. Published annually since 1997, this prestigious ranking of the world's most respected and reputable companies is based on a survey of 3,900 executives, directors, and financial analysts who were asked to rate companies across nine key...
January 10, 2018
One Billion Steps: Suntory Walks Toward Healthier Lives and Ecosystems
30+ countries.7,000+ Suntory employees.1.2 billion steps.$200,000 raised.3 charities. At Suntory, we are known for our commitment to cultivating healthy ecosystems that protect natural water resources. And we are equally committed to cultivating healthy workplaces through various programs that motivate and encourage our employees to meet their fitness goals. This past October, as part of our workplace wellness program, we invited all Suntory employees...
October 19, 2017
Future Top Chefs Visit Japan - A Culinary Adventure
Fresh sashimi. Handmade soba noodles. Slow-simmered dashi. The demand for authentic, traditional Japanese cuisine is rapidly spreading around the world.As Japan's rich culinary traditions and dishes are increasingly becoming points of focus with young chefs pursuing advanced culinary arts, Suntory, a company deeply rooted in Japanese culture and cuisine, is thrilled to kick off another year of partnership with The Culinary Institute of...
October 11, 2017
Suntory and the Culinary Institute of America Kick Off Second Year of Advanced Japanese Cuisine Course With Trip to Japan
NEW YORK, NY (11 October 2017) - The Culinary Institute of America (CIA), in collaboration with Suntory Group, one of the world's leading consumer product companies, launched the second year of its Advanced Cooking: Japanese Cuisine course at the college's New York campus. As Japan's rich culinary traditions, techniques, and dishes increasingly become focal points of exploration for young chefs pursuing advanced culinary...
September 28, 2017
"Mizuiku"- Education Program for Nature and Water
Without water, our business would not be possible. At Suntory, we believe it is our responsibility to nurture healthy ecosystems in the forests that produce the quality groundwater that we use in our products. As part of our commitment to ensuring a healthy and abundant natural environment for future generations, we created the Suntory Mizuiku -Education Program for Nature and Water. Do you...
September 27, 2017
Suntory Pledges $200,000 To Support Earthquake Relief And Recovery In Mexico
TOKYO, JP (27th September 2017) - Global consumer products company Suntory Holdings today committed $200,000 USD to the Mexican Red Cross in support of recovery efforts in communities that have been impacted by the recent earthquake. "Suntory is grounded in the philosophy of giving back and supporting our communities in times of need," said president and CEO Tak Niinami. "We are inspired by...
September 11, 2017
Suntory Donates $1 Million To American Red Cross For Disaster Relief And Recovery
NEW YORK, NY (11th September 2017) - Global consumer products company Suntory Holdings today committed $1 million to support the American Red Cross in recovery efforts in communities that have been impacted by the devastation of Hurricane Harvey and Hurricane Irma. In addition to Suntory's $1 million donation to the Red Cross, Beam Suntory - a subsidiary of Suntory Holdings - has also...
August 25, 2017
Bloomberg: "Why a Highball Cocktail Is More Than the Sum of Its Parts"
Chilled. Carbonated. Refreshing. A great companion of food. At Suntory, this is how we think of the highball. Almost 100 years ago, our founder Shinjiro Torii opened his first whisky distillery, and more than two decades after that, opened bars throughout the country - Tory's Bars and Suntory Bars. It was here in these bars that the whisky highball grew in popularity across...
August 4, 2017
Suntory: Who We Are
Millions around the world enjoy our uniquely diverse portfolio of products including the award-winning Japanese whiskies Yamazaki and Hibiki, iconic American spirits Jim Beam and Maker's Mark, The Premium Malt's beer, and non-alcoholic favorites Orangina, Lucozade, and Ribena. As we continue to expand globally, we will always remain committed to our founding promise to coexist with people and nature: protecting natural resources and...
July 21, 2017
"The Heart of Harmony": The Vienna Philharmonic & Suntory Music Aid Fund
Since 2011, Suntory has been conducting relief efforts to rebuild and rejuvenate the areas affected by the Great East Japan Earthquake. As part of the project, Suntory established "The Vienna Philharmonic & Suntory Music Aid Fund" in 2012, which uses the power of music to support recovery efforts following the Great East Japan Earthquake. In addition to the creation of a grant awarded...
June 23, 2017
Follow Your Nature: Spotlight on Naoko, Fred, Tomomi
In this next set of videos in our ongoing series around Suntory's "Follow Your Nature" corporate tagline, we continue to see how this philosophy comes to life across our company's cultures, tenures, and disciplines! Check out the videos below to meet: Naoko, Research Institute, Suntory Global Innovation Center Ltd., on how her one-track mind helps her focus on developing a bluer blue rose;...
May 23, 2017
Follow Your Nature: Spotlight on Yasuhiro, Jim & Ken
Adventurous. Positive. Talkative. Embracing the diverse characteristics that help shape our employees' personalities and perspectives is essential to a happy workforce and a thriving business. At Suntory, we believe our employees are best-suited to take on new challenges and achieve new goals simply by staying true to themselves and their strengths. This month's iteration of our ongoing video series highlighting how our team...
April 19, 2017
Follow Your Nature Spotlight: Norimasa, Akiko, Kenji & Heather
It's our employees' passions that drive Suntory towards excellence in all aspects of our business, from R&D to product development to giving back to society through arts and music. Whether thinking of new products, nurturing the next batch of aged whisky, or providing a platform for future generations to be familiar with classic music, our employees bring a unique approach to their work...
March 22, 2017
Follow Your Nature Spotlight: Towa, Seiichi, & Brian
Last month, we introduced our new video series dedicated to exploring how Suntory employees around the world live their commitment to "Follow Your Nature" - our global corporate tagline. As part of this process, we spoke with employees from various functions about how they bring "Follow Your Nature" to life while embracing daily challenges and opportunities with Yatte Minahare spirit! This month, we...
February 21, 2017
Follow Your Nature
A year ago, we launched our new global tagline - "Follow Your Nature" - as the manifestation of our belief that when we each follow our nature and pursue our individual passions, we are inspired to forge our own path and live a fulfilled life. In the year since, a small team of Suntory employees undertook on a journey through Kentucky and Japan...
February 17, 2017
Global Water Summit
Do you know where your water comes from? Kenji Naiki, Suntory's Senior General Manager for environmental sustainability strategy, addressed the importance of water at The Nature Conservancy's Global Water Summit as he spoke about how Suntory believes in coexisting with nature. Kenji presented during the Summit's "Passion and Purpose: Inspiring Change Through Media" session. Other speakers included experts from The Nature Conservancy (TNC)...
January 25, 2017
Suntory Congratulates Newly Certified CIA Chefs
In a true display of "cultural exchange through cuisine," nine students from the Culinary Institute of America (CIA) recently became the first American recipients of the Certification of Cooking Skills for Japanese Cuisine in Foreign Countries, granted by the Japanese Ministry of Agriculture, Forestry, and Fisheries (MAFF) guidelines, upon completion of a new CIA course, Advanced Cooking: Japanese Cuisine. The first phase...
September 1, 2016
Pioneering the Whisky Business
Suntory carves new paths. It's what we do. It took a lot of daring to bring a foreign beverage to a market that didn't have the taste for it. The result is the exquisite Japanese whiskies enjoyed around the world today. As with many legends, it started with a dream. Our founder Shinjiro Torii started the business with a vision of bringing Western...
September 1, 2016
Our Brewers
Our beer is as bold as the daring of our brewers. In pursuit of the world's best beer, brew master Ryuzo Yamamoto and team spent nearly ten years developing The Premium Malt's beer, a perfect balance of delicate aromas with a rich taste. Yamamoto built a microbrewery just for this purpose and took inspiration from the famous pilsners of the Czech Republic and...
September 1, 2016
Natural Water Sanctuaries
Taking care of nature is intrinsic to all we do. Without an ecosystem of healthy forests and abundant water, we would not be able to create the products we do today. Through conservation efforts, we're working to keep water in its purest and most abundant form for future generations. True to our commitment to protecting precious resources, Suntory has pledged to preserve and...
August 1, 2016
Making the Impossible Possible
In 2004, Suntory created something that had never existed before -- a blue rose. Roses don't have the pigment that produces the color blue, as other flowers do. But that didn't stop us. For Suntory, the impossible isn't an obstacle. We think of it as a challenge. For centuries, flower growers around the world had tried to produce the elusive blue rose. It...
July 1, 2016
Our Blenders
Tasting up to 400 component whiskies each day, Suntory's team of blenders create the harmonious flavors that make our Japanese whiskies among the most sought-after in the world. Led by chief blender Shinji Fukuyo, this team of highly trained artisan-scientists select and combine the perfect blend of components to bring out the characteristics of each ingredient with just the right notes and superb...
July 1, 2016
Enriching Lives
At Suntory, we believe in doing more than simply creating good products: we strive to inspire and improve the lives we touch through culture and humanities. For more than 100 years, giving back to society has been the Suntory way. This philosophy began with our founder Shinjiro Torii's many community initiatives to enhance the places where he did business. The stakes were elevated...
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